Newly created role will focus on the intersection of ABM and digital marketing, including programmatic advertising applications.
HG Data recently announced the appointment of John Connell to the newly created position of vice president of digital strategy. In this role, Connell will accelerate HG Data’s digital marketing offering, HG Audience, which enables companies of all sizes to identify, analyze, segment, and target prospective customers while enhancing their digital marketing and advertising efforts, including programmatic media, demand generation, and audience segmentation strategies.
Prior to HG Data, Connell spent five years as a key executive in various capacities at performance marketing technology leader QuinStreet (NASDAQ: QNST), joining the business following QuinStreet’s acquisition of IT Business Edge in 2011. Most recently, Connell was vice president and general manager responsible for the company’s extensive B2B division, overseeing a network of over 50 media properties, including eWeek, Developer.com, and CIO Insight.
HG Data Appoints Product Strategy and User Experience Veteran, Faith Chiang, as Vice President of Product
HG Data also announced the appointment of Faith Chiang to vice president of product, responsible for driving the company’s product vision, strategy, and roadmap. An accomplished startup veteran with a proven track record building highly successful early-stage products, Chiang will accelerate HG Data’s validated traction by developing new industry use cases to scale the company’s reach within the mid market technology sector.
Chiang brings over 15 years of transformational product leadership experience to HG Data, most recently serving as vice president of product at business analytics platform, FirstRain. In this role, Chiang oversaw the strategic development and launch of the Orion platform and architecture, empowering customers to deliver highly targeted, business-critical insights to sales, marketing, and analytic teams within enterprise organizations. Additionally, Chiang was responsible for the company’s “mobile-first” strategy and modernized FirstRain’s applications and components to meet growing mobile investment and CRM productivity.