Equifax Ignite and InterConnect Help Institutions Streamline Decisions, Assess Risks and Better Serve Customers
In less than two years since launching Ignite as a one-stop data and analytics solutions suite, Equifax Inc. (NYSE: EFX) has witnessed institutions – from subprime lenders to retailers – improve outcomes with powerful business results. Long-time customer, Lendmark Financial Services, a consumer finance company specializing in providing a variety of personal loans, automobile loans, and retail merchant finance services, now uses Equifax Ignite® and InterConnect® solutions to better qualify and deliver meaningful customer offers, more accurately assess risk, and serve their customers in a more efficient way.
InterConnect is a versatile, cloud-based SaaS decision management platform that enables businesses to define and execute their decision policies at point of sale with streamlined execution. Businesses gain accelerated time-to-insights using orchestrated access to a vast library of data sources. These assets help businesses develop customized attributes and scorecards for more refined and precise decisions that help achieve business growth goals while minimizing risk.
With Ignite, lenders have the ability to analyze decision outcomes made through InterConnect. Those decisions, combined with loan performance data available in Ignite, have the potential to give lenders more insight than they may be able to achieve with in-house tools or competing market solutions. This combination of decision outcomes and data points are not typically easy to obtain enables lenders to quickly monitor and adjust their decision rules used in InterConnect.
About Lendmark Financial Services, LLC
Headquartered in Lawrenceville Georgia, Lendmark Financial Services is a consumer finance company specializing in providing a variety of personal loans, automobile loans, and retail merchant sales finance services. Since its inception in 1996, Lendmark has experienced significant growth by following its original mission of meeting the personal lending needs of consumers for both planned and unplanned life events. Today, with 331 branches in 19 states from coast to coast, Lendmark continues to expand as the financial services organization of choice for its customers and retail business partners by providing superior, consistent, and reliable services with every transaction. For more information, visit www.lendmarkfinancial.com.
Source: Equifax Press Release