New App, IDENTITY, Takes the Hassle Out of Managing Credit Cards and Online Accounts

LifeLock, Inc. (NYSE: LOCK) announced IDENTITY, a free mobile app which acts as a personal assistant to help manage online accounts. With just a few taps on a smartphone, IDENTITY empowers people to switch credit cards, update credit card information, and change an address to keep accounts up-to-date.

Lifelock Identity Theft Prot offers several key features and benefits:

  • One central place for online accounts–IDENTITY offers a holistic look at accounts and services.
  • Fast, easy, convenient updates–Consumers can change the credit card or physical address across accounts with the updater feature.
  • Safe, private and secure–IDENTITY stores account credentials, credit cards and addresses locally on the device, not in the cloud or on a remote server.

“Consumers are often overwhelmed by the many aspects of identity management. We recognize the need for free consumer tools that help alleviate this complexity, and allow them to conveniently and more securely manage their data,” said Eva Velasquez, CEO of the Identity Theft Resource Center.

After a soft launch this past summer, IDENTITY cultivated early engagement, which allowed the team to quickly gather consumer feedback, iterate, and introduce new features. The app now supports more than 50 popular online services and counting, ranging from frequent flier accounts and travel sites to major retailers, as well as other online accounts and subscriptions.

Source: LifeLock Press Release