LinkedIn is launching an expanded version of its Marketing Solutions platform. There are new products, an expansion beyond LinkedIn Itself, and a broader vision for helping advertisers reach potential customers throughout the sales cycle.
The platform now has five main pieces — LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. Lead Accelerator is the big product launch, allowing businesses to divide their audiences into different segments, and then to deliver ads and content in the right sequence, targeted to each group.
LinkedIn is also announcing a new Display Network that allows advertisers to run ads on both LinkedIn itself and on 2,500 publisher sites across the web.