Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B market. Combination will help reach professional identities at scale
LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing.
Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners and former Oracle and BlueKai veterans, will lead LiveRamp’s efforts to expand IdentityLink™ to deliver the full gamut of people-based capabilities to the world’s largest B2B marketers. IdentityLink allows marketers to create an omnichannel view of consumers and professionals by resolving data from any channel or source to an individual. This view can be activated on over 500 technology platforms in people-based marketing initiatives that increase the relevancy of marketing and improve the consumer experience.
The 2017 Outsell Advertising and Marketing Study projected total US B2B marketing spend at $166.5 billion, with $89.6 billion allocated to digital channels.
Financial Impact: Financial terms of the transaction were not disclosed. The transaction has no material impact on Acxiom’s guidance for the fiscal year ended March 31, 2018.
About: LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (NASDAQ: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
Source: Acxiom Press Release