LiveRamp has expanded its partnership with Adobe to offer Adobe Marketing Cloud clients greater ability to execute seamless cross-channel marketing campaigns targeted at their consumers. The expanded partnership enables Adobe Marketing Cloud clients to target the same audiences with relevant messages across a broader set of digital channels, including mobile, desktop, and TV.
This newly expanded partnership allows Adobe Audience Manager clients to benefit from a broader range of data distribution options across an expanded set of digital channels. Adobe Marketing Cloud clients can now onboard their data at the individual and household level, analyze cross-channel customer journeys, and extend digital audiences to new channels for coordinated cross screen execution.
Adobe has been a LiveRamp data connectivity partner for several years, using LiveRamp’s data onboarding capabilities for Adobe Audience Manager. Last year, LiveRamp partnered with Adobe for the launch of Customer Link, which enables marketers to create a unified view of their customer activity.
Source: LiveRamp An Acxiom Company