LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations.
Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
The enhanced integration makes it safe and easy for LiveRamp clients to activate their sales transaction data within Facebook. After LiveRamp onboards data through the Facebook Offline Conversions API, Facebook provides clients with a campaign measurement report that shows the relationship between advertising exposures and offline purchases.
Source: Destinationcrm.com
