Marketers Benefit from Access to Unique, People-Based Consumer Data
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for data owners. This solution allows data owners to better monetize their assets by supporting brands’ people-based marketing initiatives. In turn, marketers can leverage this data to better understand consumer preference before onboarding data into digital channels, improving the consumer experience.
IdentityLink for data owners enables a new generation of companies to bring their data to market in accordance with ethical data use standards, resolving information to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms for people-based marketing. LiveRamp’s identity resolution service allows the data to be seamlessly translated across marketing channels—including programmatic platforms, premium publishers, TV, clients’ own CRMs, email, and mobile—extending the reach of any channel-specific data set. Data can be distributed directly to clients or made available through IdentityLink’s Data Store feature, which provides data owners with a single platform to manage data product pricing, usage permissions, promotion, and distribution, as well as access to an ecosystem of service providers who can further enhance the value of the data.
For their part, marketers using IdentityLink benefit from the ability to purchase unique offline, online, POS, TV, and mobile consumer data sets from a large and growing ecosystem of data owners, work with their preferred partners to create and distribute custom data sets, and activate them across all channels and device types.
Source: Acxiom Press Release
