LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the launch of IdentityLink™ for publishers. This solution allows publishers to better monetize their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based initiatives beyond Google and Facebook and provide consumers with a more consistent experience across channels.
IdentityLink provides publishers with a people-based monetization platform, offering a range of options to tap into the growing budgets marketers allocate to this medium – from monetizing their data directly to offering people-based marketing on their properties – by resolving their audiences to a privacy-compliant, consumer identifier, which is leveraged by hundreds of brands and technology platforms. Over 200 publishers are now using IdentityLink, which unifies LiveRamp’s identity resolution suite of capabilities with those acquired in the 2016 acquisitions of Arbor and Circulate.
“We’re excited to mark the completion of the Arbor and Circulate integrations with the launch of IdentityLink for publishers,” said Travis May, President and General Manager of LiveRamp. “The acquisitions brought both technology and talent to LiveRamp – I’m particularly excited to have Dave Yaffe leading our publisher business and Ari Jacoby heading up our international efforts. In total, this has allowed us to create a robust monetization platform for publishers, while increasing the value we deliver to marketers through improved identity resolution across platforms and devices. That is the key to the IdentityLink platform – allowing everyone in the ecosystem to collaborate in order to grow their business while improving the consumer experience.”
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
Source: Acxiom Press Release