Outsell Inc. held its Signature Event in late September 2008 where Anthea Stratigos, Co-Founder & CEO provided an information industry outlook for 2008 to 2011.   Outsell expect revenues for the information industry in 2008 to total US$400 billion.  The largest segments were News Providers and Publishers (30.8%), Education and Training (11.3%) and Search, Aggregation and Syndication (12%).   Growth in 2008 is estimated at 4%, with annual growth of 4.5% forecasted for 2008 – 2011, lead by Search, Aggregation and Syndication (16%) and Human Resources information (10%). 

Since 2003, print revenue for Outsell’s top 300 information companies (70%) of total industry revenue has dropped from 60% to less than 50%, with the rest coming from digital products.  By 2011, the biggest change if forecast for B2B trade:  the print/digital revenue mix will adjust to 29%/43% from 56%/21% in 2003.  The Credit & Financial Information segment accounts for 10.6% of the total and Outsell expects this segment to grow by 8.5% during the period of 2008 to 2011 notwithstanding the prolonged financial crisis.

Anthea Stratigos is not deterred by the gloomy prospects in global markets.  She states in her “Information Industry Outlook 2009:  No Guts, No Glory!”:  “While the global economy is essential context and is creating disruption, the “real” disruption for our industry began circa 1998 with the momentum on the Internet.  The issues industry leader have been focusing on to build business around this “new” technology remain du jour this coming year and response must be accelerated. In other words, we must carry on – boldly but quickly – in the face of another economic downturn. Now is not the time to blink.  It’s time to continue the transformations already begun and to remember the mantra – No Guts, No glory – the theme for industry leaders during the coming year.” 

Anthea Stratigos also outlines in her report five key themes for 2009:  1) Content, Platform & Experience Execution; 2) Business Model Focus & Execution; 3) Social Media/Community Execution; 4) Strategic Marketing and Product Marketing Execution; 5) Operational Execution.  The report also contains a list of 30 companies to watch.  The report can be obtained by contacting Outsell Inc.:  http://www.outsellinc.com/about_us/contact_us

BIIA Newsletter November 2008 Issue