Gfk Integrates Pt Primera Indonesia into its Existing Business to Strengthen Position in Southeast Asia Region

The deal with the Indonesian market research agency will expand GfK’s Consumer Experience research offering into this fast-growing key market.

PT Primera Indonesia, a full service market research agency, and GfK have announced today that PT Primera Indonesia will merge into GfK’s existing business in Retail Tracking and Media. The deal enables GfK to better roll-out the portfolio of its Consumer Experiences sector to clients in the Indonesian market.

GfK considers Indonesia one of the top countries worldwide with respect to future market importance. Thus it is one of the key markets for GfK’s data and digital investment, as this fast growing research market has the potential to lead the Southeast Asia region. PT Primera Indonesia’s management team will help to further grow and develop the business.

The Jakarta-based agency brings strong qualitative and quantitative skills as well as an industry portfolio that fit GfK’s client strategy. Their core areas of expertise are aligned with GfK’s product portfolio and can be leveraged to expand GfK’s growing digital presence.

About:  GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Source:  GFK Press Release