Marketing Services: How to Unearth Client Value?

Posted by Joachim Bartels | Mar 25, 2011 | Marketing Services, Sinotrust | 0 |

Sinotrust suggest the use of the RFM approach to mine ‘gold’ in customer relationships. R = Recency, the latest purchase; F = Frequency, the purchase frequency and M = Monetary, the sum of consumption.

To read the story click on the attachment: 2011-03-25 Sinotrust Opinions_How to Unearth Client Value

Source: Sinotrust

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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