The old world directory publisher of lawyers and law firms, Martindale-Hubbell (a unit of LexisNexis) has announced an agreement to integrate LinkedIn contact networks with martindale.com.  The Martindale-Hubbell / LinkedIn relationship is part of an ongoing attempt to upgrade martindale.com for a changing legal industry’s information environment, and it is also a recognition that Martindale-Hubbell itself was perhaps not in a position to build a better mousetrap than the one LinkedIn already provides.  LinkedIn will receive value in the form of greater visibility in the legal market.  A test of its value to Martindale-Hubbell will be whether it can use the LinkedIn relationships to continue to add more substantive content about, and from, the lawyers and firms in its service.

Source: Outsell Insight July 30, 2008

BIIA Newsletter September 2008