Maximizing Lead Generation

Posted by Joachim Bartels | Apr 13, 2012 | Marketing & Sales Information, Marketing Services, Uncategorized | 0 |

BIIA’s newest contributing editor Ruth P. Stevens is providing our members with important insights about the topics of Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads. To access Ruth P. Stevens’ latest podcasts click on the links:

Video introduction to Ruth P. Steven’s book: Maximizing Lead Generation

http://www.informit.com/podcasts/episode.aspx?e=9b6bd311-98bb-4762-b55c-6d89ca094da5

Learn how to calculate the right number of leads for your lead generation program

http://www.informit.com/podcasts/episode.aspx?e=68b5a394-5401-4b9f-92f6-ebbb73e71c77

The Best Offer to Motivate Prospects

http://www.informit.com/podcasts/episode.aspx?e=3276577d-b1b4-4c07-b7f4-f89b82bbdf30

Source: Ruth P. Stevens E-Marketing Strategy http://www.ruthstevens.com/

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.