McGraw-Hill Financial Communications Delivers More Flexibility, Efficiency & Cost Savings to Marketing Professionals

Posted by Joachim Bartels | Jan 19, 2012 | Digital Media, Marketing & Sales Information, McGraw-Hill Construction, Uncategorized, United States | 0 |

McGraw-Hill Financial Communications (MHFC) announces the launch of Tailored Articles, a cost-effective marketing tool to help companies to communicate quickly and efficiently with financial consumers using your own unique language and framing.

Users can tap into an online repository of pre-written articles and then customize their product and marketing messages by integrating their own proprietary content. The articles cover a wide range of timely financial topics and are written by the expert writers and editors at McGraw-Hill Financial Communications.

Source: Silobraker

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.