MESIAS, the Spanish brand intelligence system promoted by the Ministry of Foreign Affairs, European Union and Cooperation of the Government of Spain, has signed a collaboration agreement at CEU San Pablo University with Iberinform.
Iberinform has joined the Business-Institutional Council of MESIAS – Brand Intelligence Spain, the country brand intelligence system, composed of volunteer researchers from fifteen Universities and Business Schools, based at the CEU San Pablo University, whose mission is to monitor , in an integral way, the status and evolution of the Spain brand in all its dimensions.
Iberinform will contribute to the development of the system by providing high-value primary quantitative information that allows the development of research, studies, reports and scientific articles to deepen knowledge of the Spanish company and, in particular, its international presence. In addition, it will provide specialized personnel for their participation as experts in the research and analysis activities of the Spanish Companies Abroad Cell of MESIAS, as well as the Observatories that comprise it.
The signing of the agreement was made in the University CEU San Pablo, in the presence of its rector Antonio Calvo, who acted as chairman.
About: Iberinform is a subsidiary of Crédito y Caución, one of the leading global credit insurance operators with a direct presence in more than 50 countries. Its solutions of ‘business intelligence’, advanced analytics and predictive algorithms, transform information into value that facilitates decision making and risk management. Iberinform is a member of BIIA.
About: MESIAS is an independent and objective country brand intelligence system, whose mission is to monitor, in an integral way, the status and evolution of the Spain brand in all its dimensions. One of its objectives is to put all knowledge and the research power of the Spanish University at the service of the first brand in the country, which represents all Spaniards and projects them in the world. Promoted by the Ministry of Foreign Affairs, European Union and Cooperation, it is at the service of the Government of Spain through the Secretary of State of Global Spain.
Source: Iberinform Press Release