Metadata joins forces with HG Data to fuel intelligent demand gen platform.
Metadata, a leader in intelligent B2B demand generation announced that it has partnered with HG Data, the leader in competitive intelligence on installed technologies.
Metadata has developed and patented an intelligent demand automation platform that optimizes marketing spend across advertising channels and reduces customer acquisition costs by generating and targeting new pipelines of qualified prospects. Using machine learning and artificial intelligence, the platform builds active personas based on existing customers by combining first-party data from internal CRM, marketing automation platforms and hundreds of third-party data signals. Lists of new ‘look-alike’ prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners such as ZoomInfo, Clearbit, FullContact and many others. The new, qualified, prospects are then matched with targeted advertising campaigns on display and social channels.
HG Data has assembled the world’s largest and most granular collection of global B2B tech install intelligence data available. By consuming billions of meticulously sourced documents and analyzing them through a proprietary machine-learning and advanced pattern-matching process, HG Data gives its customers the ability to obtain an unparalleled level of insight, invaluable for achieving greater success with account based marketing and sales initiatives.
For more information about Metadata’s intelligent B2B demand generation platform, please visit http://www.metadata.io.
About Metadata
Metadata was founded in 2015 by Gil Allouche and Yan Manevich. Metadata fuels your marketing campaigns with opt-in marketing qualified leads using patent-pending technology that taps into your CRM data to automatically analyze and map your target persona. Metadata then uses look-alike modeling to target relevant prospects to optimize your paid media spend and boost conversion rates by 3-5X. Among our featured customers are Datawatch, AtScale, Concurrent, Cisco, UBM, OOMA and others.
Source: HG Data Press Release
