People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy.
Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. This publisher’s capabilities would certainly support that argument. Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May.
Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. He built an organization that explains the theory and practice—showing that its first examples were in business markets. This is the go-to place for research and how-to. And their highly rated event in Cleveland every September.
A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Kudos to Andrew Gaffney for this resource! Plus a terrific conference in sunny Scottsdale in February.
White papers, ebooks and articles from Christopher Ryan, who really knows his stuff. Actionable ideas and guidance. And if you don’t want to take the time to read his material, you can just hire him to get your job done.
Matt Heinz has built a successful demand gen agency on the shoulders of great content. Here you’ll find abundant books and guides. But what’s extra special is his Sales Pipeline Radio show, and the newly available Sales Pipeline Velocity Calculator. Sure to impress your friends.
This website’s heart is in B2B. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Plus a Know-How Exchange forum where you can get your questions answered by experts.
Of course I can’t leave out my monthly blog articles on various B2B marketing topics. Find them first at Biznology. I welcome your feedback.
Howard J. Sewell started out as a copywriter, so it’s no surprise that as an agency head, his content is superb. I’m an admiring subscriber to his blog The Point, where the tips are immediately applicable to your campaigns.
About the Author: Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools in the U.S. and abroad. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association. Learn more at www.ruthstevens.com.