Cross-channel analytics and business intelligence company Neustar unveiled a new unified analytics service called PlatformOne. The release is the culmination of several years of development and acquisitions, most notably that of Aggregate Knowledge late last year.
PlatformOne’s primary components include:
- Customer intelligence: Via Neustar’s proprietary data, marketers can identify and verify customers in real time and use that data to apply predictive segmentation.
- Media intelligence: Marketers can access real-time media intelligence through both offline and online data in a single interface.
- Activation: By combining customer and media intelligence, PlatformOne offers a personalized dialogue across each customer or prospect interaction. What’s more, it enhances attribution by accurately crediting media, leads, sales, and conversions to individual campaigns.
“Information is updating very fast, almost like the stock market. We have customers that are gaining up to a terabyte of data a day,” says David Jakubowski, SVP of marketing services at Neustar. “With PlatformOne, for the first time it’s getting easier for a marketer to act on their tsunami of data.”
About: Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors. Neustar applies its advanced, secure technologies to help its clients promote and protect their businesses. Neustar Aggregate Knowledge combines both media and audience data to allow advertisers and agencies to reach the highest performing customers in a single media intelligence platform.
Source: Dmnews.com
