Realize the Profit Potential Already on Your Books
Customer-level decisioning is nothing new. But today there’s a new sense of urgency around the need to strengthen portfolios from within by cultivating existing customers for untapped profit potential. Economic stresses, new regulations and competitive threats are demanding it.
This FICO paper examines new approaches to improving customer profitability and success stories worldwide from banks at the forefront of these changes. Here are some areas where leaders are starting to excel:
- Finding new ways to help customers use financial resources more effectively
- Integrating the most potent customer information to drive big profit gains
- Segmenting populations not only by who they are but how they will react to specific offers
- Pinpointing the most profitable actions and timing promotions for maximum success
- Tracking detailed results back to decisions in rapid analytic learning cycles
Download the Insights paper: Realize the Profit Potential Already on Your Books
