BIIA’s Deputy Managing Director, Phil Cotter discussed the topic of “The Predictive Analytics Revolution”.
Predictive Analytics is as old as history itself – the Ancient Egyptians observed the movement of the stars, recorded the data and applying mathematics used it to predict, the flooding of the Nile, festival days, the time of the day and the Equinox’s.
So what’s all the hype about? Phil Cotter thinks that Eric Siegel author of “Predictive Analytics” summed up the potential for predictive analytics when he said “ It provides the power to predict who will click, buy, lie or die” and isn’t that what everyone in this room really wants to know about their customers.
Phil Cotter takes a look at a number of examples of the current uses of analytics.
To view the presentation, please click on the link: Predictive Analytics v2R