Nielsen Acquires ‘The Perishables Group’

Posted by Joachim Bartels | Jan 12, 2012 | Analytics, Audience Measurement, Market Research, Nielsen, Ownership Changes of Information Companies, United States | 0 |

Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. The Perishables Group was founded by in 2000 by Bruce Axtman, who spun off a consulting practice he created while he was a Partner at Willard Bishop Consulting. The company’s offerings include consumer and trade research, syndicated data and category development software, along with marcoms services.

The deal has been made to bolster Nielsen’s move to offer ‘total store reporting’, and adds to its recent acquisition of market response modeling specialist Marketing Analytics.

Source: MRWEB.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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