Nielsen Acquires Harris Interactive for US$117 million

Posted by Joachim Bartels | Nov 27, 2013 | Audience Measurement, Market Research, Nielsen, Ownership Changes of Information Companies, Research & Advisory Services, Uncategorized, United States | 0 |

Nielsen agreed to buy market research firm Harris Interactive for about $116.6 million. Nielsen agreed to pay $2 per share, but the price may change. The per-share amount is 4 percent below Harris Interactive Inc.’s $2.08 Friday closing price.

Harris Interactive CEO Al Angrisani said in a statement on Monday that the company chose the Nielsen transaction after a review of its strategic options that started earlier this year. John Lewis, president of the Americas for Nielsen, said in a statement that the acquisition adds to the company’s existing capabilities and will provide growth opportunities in other industry sectors.

Source: Boston.com/business/technology

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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