Nielsen Acquires Indicus Analytics (India)

Posted by Joachim Bartels | Sep 30, 2014 | Analytics, Audience Measurement, India, Nielsen, Ownership Changes of Information Companies | 0 |

Nielsen Holdings NV has acquired New Delhi-based Indicus Analytics Pvt Ltd, a data analytics, economic modelling and forecasting services provider, for an undisclosed amount.

Established in December 2000, Indicus Analytics provides custom economic insights, analytics and data products for clients in consulting, ministries and policy groups, MNCs, and domestic companies across multiple sectors.

Its data products include Market Skyline of India – district profile, City Skyline Neighborhood Series, District GDP, Urban Consumer Spectrum and Towns & Rural Blocks of India.

The acquisition helps Nielsen strengthen its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions, the company said.

Source: VCCircle.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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