Nielsen  2 downloadNielsen has recently completed its acquisition of Affinnova, an international media and marketing research firm. The Affinnova team will become part of Nielsen’s Innovation Practice area, expanding the team globally and accelerating delivery of a suite of digitally-enabled, innovative solutions for every step of the new product development and activation process.

“This is a great day for Nielsen and a natural step in our evolution as both organizations share a commitment to innovation, predictive analytics and outstanding client service,” said John J. Lewis, global president, Nielsen. “Integrating Affinnova’s intuitive user interface platform and automated analytics capabilities will unlock the power of digital within Nielsen’s Innovation Practice, enabling our clients to achieve even better outcomes from their investment in new products.”

The acquisition builds on Nielsen’s 35-year BASES heritage and new product expertise, bringing exciting and innovative digital capabilities, offering great opportunity for continued growth, including geographic expansion in Europe, Asia and LATAM. The new offerings will also include right-sized tools better suited for smaller clients as well as solutions that work for verticals outside Nielsen’s core business in CPG and media.

Source: Nielsen Press Release