Nielsen Acquires R.R.Bowker’s Business Intelligence and Commerce Solutions

Posted by Joachim Bartels | Aug 23, 2013 | Audience Measurement, Business Information, Business Intelligence, Nielsen, Ownership Changes of Information Companies, United States | 0 |

Nielsen, the media and information measuring service, is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. The deal will close in a month, and gives Nielsen the ability to measure e-book sales in the U.S. and U.K., while also tracking book volume and sales trends using a variety of demographic criteria.

The two services will be integrated into the Nielsen book tracking platform—which includes the BookData, BookNet, Registration Agencies and BookScan services—and will also allow Nielsen to offer retailers a service that can source and order books throughout the English-language book market. R. R. Bowker will continue to work with publishers in the critical role of building technology tools for book discovery through such services as its role managing ISBN identifiers and its Syndetic and Summon services.

Source: Publishersweekly.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.