Nielsen Launches Nielsen Buyer Insights

Posted by Joachim Bartels | Nov 13, 2013 | Audience Measurement, Nielsen, Research & Advisory Services, Uncategorized, United States | 0 |

Nielsen announced the launch of its new digital measurement service Nielsen Buyer Insights – Precision Marketing to enable the activation and measurement of online advertising campaigns based on what people buy. The solution expands on the foundational Nielsen Buyer Insights deliverable that brings ad effectiveness insights to TV advertising campaigns, launched in 2012. The Precision Marketing service is built by combining consumer online activity with actual online and offline purchase activity from anonymized, privacy-protected credit card data of the Nielsen panel.

To date, four leading digital advertising platforms have signed on to offer this insight to their clients and leverage the ability to deliver buyer segmented audiences, ranging from the category level to heavy buyers of a single merchant.

Source: Nielsen Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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