Nielsen reappointed supplier of TV audience measurement for New Zealand

Posted by Joachim Bartels | Dec 31, 2010 | Business Information, Market Research, New Zealand, Nielsen | 0 |

The contract starts July 1st. The new service will by 2011, include live viewing, an option for time-shifted from DVRs, and an expanded sample from 500 to 600 homes. It will also gear up for the country’s switchover to digital TV in 2012. To read more click on the link: https://www.biia.com/industry_news.php

BIIA Newsletter July I – 2010 Issue

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.