Nielsen Reports 10% Rise in Revenue in Q2

Posted by Joachim Bartels | Jul 29, 2011 | Audience Measurement, Market Research, Marketing & Sales Information, Nielsen, United States | 0 |

Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm.

Net income for the second quarter was $69m, compared with $74m in the second quarter of 2010, but adjusted net income for Q2 2011 increased to $155m, compared with $68m in the prior year period.

For the six months ended June 2011, revenues increased 9% to $2.7 billion, driven by a 12% increase in the Buy segment, a 5% rise in the Watch division, and an 8% increase in the firm’s Expositions business.

Source: Market Research Industry Online

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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