In paving the way for the successful completion of the Arbitron acquisition, Nielsen Holdings N.V. (NYSE:NLSN) and the Federal Trade Commission (FTC) agreed to terms as outlined in the FTC Decision and Order No. 131-0058, issued on September 20, 2013. Nielsen has submitted a signed agreement with comScore to the FTC for approval in potential fulfillment of the initial terms specified by the FTC in the order and issued the following statement:
“Nielsen and comScore have agreed to terms and other requirements in compliance with the terms set forth in the FTC Decision and Order dated September 20, 2013. Nielsen’s agreement with the FTC was intended to preserve the competitive landscape in place prior to the acquisition by effectively enabling the continuation of a cross-platform project measuring media consumption across TV, radio, PCs, mobile devices and tablets, which was announced in Fall 2012 by then Arbitron, in concert with ESPN and comScore.
With our best-in-class resources, our deep knowledge of video, and our commitment to innovation, we at Nielsen expect to help the market define cross-platform measurement and further execute on our strategy at a rapid rate.”
Source: Businesswire.com/news
