NEW YORK/BANGALORE — Private equity-owned Nielsen plans to raise up to $2.01 billion through an initial public offering, more than the $1.75 billion it was originally aiming for, it said in a U.S. regulatory filing on Monday.  In June, it said it planned to raise up to $1.75 billion through an IPO. The filing on Monday said it now plans to raise up to $2.01 billion.  Private equity firms have been lining up companies to take Nielsen public as they look to exit investments and reap dividends for investors, after a drought that arose because of plunging stock markets.

Nielsen, the world’s largest TV and consumer measurement company, was taken private in a $10 billion deal in 2006 by a group of six private equity firms — Carlyle Group, Blackstone Group LP, Kohlberg Kravis Roberts & Co, Thomas H. Lee Partners, AlpInvest Partners and Hellman & Friedman.

Nielsen is best known for its viewership ratings, which often determine the fate of TV programs. Its top 10 clients — who account for about 23 percent of its business — include Coca-Cola Co, NBC Universal, Nestle SA, News Corp, Procter & Gamble Co and Unilever NV.  Source:

BIIA Newsletter September I – 2010 Issue