Online Sources of B-to-B Data: A Comparative Analysis from 2009

Posted by Joachim Bartels | Jan 19, 2013 | B2B Marketing, Business Information, CRM, CRM Services, Marketing & Sales Information, Marketing Services | 0 |

As the Internet has created new ways for B-to-B marketers to compile and access prospect data, marketers continue to be concerned about the quality and breadth of the data that is available. This white paper evaluates the volume and accuracy of data provided by ten participating suppliers of marketing information with online access. In general, the data coverage varied widely among vendors.

Based on these results, the authors urge marketers who order compiled data to ask very carefully about the prospective vendor’s compilation practices and policies. They also strongly recommend that marketers conduct a pre-test of the data to assess its applicability to their particular situation.

To read the full story click on the link: WP OnlineSources of B-to-B Data 2-09

Courtesy: Bernice Grossman and Ruth P. Stevens.

Ruth P Stevens is a Director and contributing Editor of BIIA: She can be reached at: ruth@ruthstevens.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.