Oracle Acquires Software Maker Eloqua for $810 Million

Posted by Joachim Bartels | Dec 27, 2012 | Eloqua, Lead Generation, Marketing Services, Marketing Tools, Oracle, Ownership Changes of Information Companies, Platforms / Workflow Tools, United States | 0 |

Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through cloud-computing services.

Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit www.eloqua.com,

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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