Outsell, Inc., the world’s only research and advisory firm focused on media, information, and technology, released its Email Marketing is Dead, Long Live Email Marketing Report. In an age of rapidly evolving marketing automation and email applications, marketers must be vigilant about email best practices, as losing access to a customer’s inbox is a devastating prospect.
In 2015, US B2B marketers spent $8.4B on e-mail marketing, one of the highest spending categories in digital marketing. Although it’s less sexy than social media and mobile marketing channels, e-mail consistently ranks as a highly effective marketing method. In a market that’s constantly evolving with changing technology and user preferences, vigilance with e-mail best practices is a must.
E-mail Marketing is Dead. Long Live E-mail Marketing! provides a detailed overview of B2B e-mail marketing, the impact of technology, evolution of the inbox and intelligent deliverability, along with B2B e-mail market size and growth. The report also identifies key trends affecting e-mail marketing and provides essential actions that will enable marketers to maintain their edge.
To order the report click on this link: https://www.outsellinc.com/search/d7entity/50278