Stephen C. Goodall is joining Outsell as Executive Vice President.  As a minority investor in the company, he will also serve on Outsell’s Board of Directors and report to the firm’s Co-founder and CEO, Anthea Stratigos. 

Mr. Goodall has 30 years’ experience as an executive at J.D. Power and Associates, the global marketing information company specializing in customer satisfaction and consumer behavior.  From 1996-2008, he served as President of the firm, which he positioned for sale to The McGraw-Hill Companies, Inc.

Outsell Inc. is a co-founder of BIIA.   Source:  Outsell Inc.

BIIA Newsletter October II – 2010 Issue