Benchmark program results show good revenue growth in 2014, with 75% of firms taking on new employees; most CEOs expect better results this year.
Outsell, Inc., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of its annual 2015 Information Industry Benchmark Report. The study confirms that companies saw healthy revenue growth in 2014, with an average of just over 4%, though larger firms did less well. Two-thirds of CEOs expect growth to be higher than that in 2015.
“Companies are growing and taking on more staff, showing that many sectors of the information industry remain vibrant despite the dizzying pace of change,” said Simon Alterman, Outsell VP & Lead Analyst and the report’s author.
Other significant findings from the report:
- Customer renewal rates average 88%, though they are lower for business with advertising-driven models.
- Content creation commands the biggest share of departmental expenses in almost all segments, as it has in previous benchmarks. The largest companies are an exception: For them, sales is the biggest functional expense.
- Three-quarters of those surveyed said they had increased headcount in 2014. Average salary increases were around 3%.
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Outsell, Inc. is the only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, grow revenue in a fast-changing digital environment, and sleep better at night. Guaranteed.
Outsell is a co-founder and co-guarantor of BIIA
Source: Outsell Inc. Press Release