Outsell’s sixth annual Advertising and Marketing Study shows a big jump in 2011, with 20-30% more B2B advertisers highlighting difficulties building an audience on their sites and engaging prospects as drawbacks in buying advertising.

After having shifted advertising spending to the web, marketers are now frustrated to discover that that it’s just not true that “if you build websites, they will come.”  They are increasingly frustrated that conversion rates are so low.  The flood of research which shows that clicks and click-through-rates do not lead to results or revenue, or could lead you in the wrong direction.

Source:  Outsell Inc.  www.outsellinc.com       Direct link for Outsell subscribers