Since 2000, Outsell has polled information management (IM) professionals about their operations in order to create the most comprehensive quantitative profile of IM functions available. Outsell’s 2010 survey was fielded in September and October and garnered responses from 443 organizations in corporate, government, education, and healthcare segments. Three imperatives for information managers bubble up on a quick first pass at the new data: 1.Diversify to survive; 2.Manage the money; 3.Get on board the device train.

Outsell’s global 2010 IM benchmark survey results indicate that information professionals are doing much more in nearly every area related to organizational content management (Figure 1). While responsibility for externally procured content is still far and away the core role for IM functions, internal content management and knowledge management (KM) have grown significantly as part of the IM function purview over the past three years. 32% more information professionals responding to this year’s survey are managing internal content today than those we heard from in 2007, and 59% more count KM within their current domains of responsibility.’   By Joanne Lustig – Stanhope, New Jersey – on October 20, 2010

BIIA Newsletter November I – 2010 Issue