Penton Acquires World Tea Media, the Leading Event and Digital Information Company Dedicated to the Global Tea Industry

Penton today announced that it has acquired World Tea Media, the leading event and digital information company dedicated to the global tea industry. World Tea Media serves the growing North American specialty multi-billion dollar tea market. This acquisition complements Penton’s global leadership of information services across the lifestyle and food industries.

PentonPenton’s deep experience with its natural products portfolio in tandem with its strong relationships with consumer packaged goods brands, retailers, suppliers and investors has grown the Natural Products Expo East and West tradeshows by 20%. It has created a formula to nurture and grow innovative entrepreneurial businesses in emerging markets into large retailers with mass distribution. Penton also has the ability to tap into large food manufacturers through its leading food brands — Multi-Unit Food Service Operators Conference (MUFSO), Nation’s Restaurant News (NRN) and Supermarket News. Penton will combine its learnings from both the natural products and food marketplaces to accelerate the growth of tea and beverage companies.

Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Source: Penton Press Release