Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian according to MediaPost
The move comes as Nielsen is grappling with a variety of new challenges, including charges from the TV industry that the quality of its ratings samples have deteriorated during the pandemic, because Nielsen technicians and reps have had a more difficult time gaining access to panelists’ homes.
Brown, who joined Nielsen in 2009 from KPMG, has served as Nielsen head of product-audience measurement for the past two years. He previously was its CTO and head of product development for the researcher, which increasingly has had to develop technological solutions to measure media audiences as the technology of media changes.
He is said to be joining Experian in a similar capacity, heading its technology and measurement services.