Platform Revenues Drive Information Company Valuation

Posted by Joachim Bartels | Mar 4, 2012 | B2B Media, Business Information, Member, Member News, Outsell Inc, Platforms / Workflow Tools, United States | 0 |

Steve Goodall, Executive Vice President of Outsell gave a riveting overview of the current state of information services in the BIIA Forum 2011. His message to BIIA members was: Help your customers make money, save money, or mitigate risk. Develop platforms, not products. Invest in Web and customer analytics and perform at industry benchmarks or better.

To reiterate the point about platforms Outsell followed up with a study of information companies who generate revenues from platform services. Outsell found that a US$100 million company which generates 25% of revenue from platform services has a valuation of US$ 62 million higher than a company which does not have platform services.

Source: Outsell Insight 2012-02-28 Outsell Study on Drivers of Valuation

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.