According to a survey commissioned by StrongMail Systems (e-mail security company), some marketing managers appear to be cavalier in handling sensitive consumer data. The survey which covered 900 data security and marketing professionals found 7% of marketing managers would disclose customer’s sexual orientation to third parties, 14% would disclose political affiliation, and 19% would disclose credit card details. Some marketing managers would also disclose ethnicity and religious beliefs. Two-thirds of marketing managers admitted that consumer information had been lost or stolen during the past two years and never reported such losses because they thought they were not required to do so. Source: Financial Times – UK National News.
BIIA Newsletter July / August 2008 Issue