Luncheon Keynote by Fatemeh Khatibloo, Forrester, Principal Analyst Serving Customer Insights Professionals
Empowered customers expect services whenever and wherever they want them. Smartphones, social media, and sensors enable companies to collect data that extends far beyond conventional business contexts. So is privacy dead? Hardly. In fact, now that customers are in the driver’s seat, your company’s approach to privacy is poised to be a major competitive differentiator. In this session, Fatemeh will describe:
- How privacy is being redefined, and what it means our modern digital age.
- The role context plays in shaping progressive privacy practices
- How you can implement contextual privacy to build trust and better customer experiences
You can reach Fatemeh Khatibloo at Forrester.com
BIIA 10th Anniversary Business Information Industry Conference, Hong Kong, Park Lane Hotel: For details click on this link