Based in Thailand, Business Online (BOL) provides data on companies registered in Thailand to banks, trading companies, government departments and financial service firms. The company was founded in 1995 and initially provided its customers with basic company data such as key shareholders, directors and financial information. Business Online was given access to this company data through an agreement with the Thai Ministry of Commerce. BOL’s relationship with the Thai government has been the key component in its continuing competitive advantage in the Thai market.In 1998, Business Online formed a partnership with Dun & Bradstreet (D&B). The agreement proved to be beneficial for both firms as BOL provided the data on thousands of Thai companies and D&B shared their products and technological know-how with BOL. The partnership has allowed BOL to sell business data on Thai companies in the D&B report format as well as D&B reports on foreign firms.

Today, BOL’s key products are Decision Support System (DSS), Bingo and D&BThai. DSS is an analytical tool that can be integrated with the customers’ back office systems. Bingo is a portal that enables subscribers to search the profiles of more than 720,000 registered Thai companies. D&BThai is a suite of D&B products offered in Thailand through their partnership with BOL.  Key customers include most of the major banks in Thailand. These banks account for 40% of BOL’s revenues. Trading companies, various government departments and service firms account for the rest of their revenues. A key component of BOL’s current strategy is to leverage its government relationships and to expand the services it provides to government departments. BOL plans to offer consulting services to the Thai government and to assist them in managing their data more efficiently. BOL is also developing new products that will enable clients to analyse data in new ways. In particular, BOL aims to offer tools which “visualize” the data or present large amounts of data graphically. This will allow BOL’s clients to more easily analyse data and identify patterns and relationships.

BOL offers a range of other products that in total account for approximately 5% of revenues. For example, Industry Norm provides performance benchmarks based on BOL’s extensive database. Industry Reports gives subscribers an overview of an entire industry including forecasts, competitor profiles and market sizing.  Top Thai Firm is a comprehensive ranking of Thai businesses in a given industry based on BOL’s database. Country Risk Reports cover the current political, economic, commercial and trade risks in specific countries. Payment Analysis Reports provide clients with the comprehensive payment history of Thai companies and allows the client to compare this to the industry norm.

Revenues last year were US$6.6 million which was a 30% increase over the US$5.1 million recorded in 2005. Revenues in 2004 were US$4.3 million. Much of this solid growth can be attributed to DDS, which is BOL’s most expensive product targeting banks and financial institutions.  

This is an excerpt of a “Profile of Major B2B Media Companies in Asia — Business Online” published by Business Strategies Group, Hong Kong.  The full report can be obtained by contacting Candice Siu, Assistant Manager – Research Candice@bsgasia.com

BIIA Newsletter May – 2007 Issue