Digital customer experience is one of the big topics in the B2B space at the moment. And while many businesses are investing heavily in customer experience by appointing CXOs, a lingering belief that B2B lags B2C in this issue is holding many organizations back.
A quick glance at any jobs website will reveal a whole host of job titles that didn’t exist ten or even five years ago. One we see more and more is CXO – Chief Experience Officer, a role that oversees the customer experience throughout the entire sales life-cycle and is deemed so critical to an organization’s success that he or she sits at C-suite level.
Most still believe B2B lags B2C: To read the full story click on this link: raise-your-expectations-of-the-b2b-digital-customer-experience