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Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative


Rocket Fuel, a leading predictive marketing platform provider, today announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company.

As part of these changes, Rocket Fuel is further organizing its operations around two core offerings – predictive marketing platform solutions and media services – with David Gosen, currently SVP and Managing Director of International, expanding his role to become GM, Platform Solutions & International, and Simon Hayhurst, currently SVP of Product, becoming GM of Media Services. This reorganization will also result in the elimination of 93 services and administrative positions, representing 11 percent of the employee base. Along with real estate consolidation projects, including the relocation of the company’s corporate headquarters and other streamlining of facilities, the company anticipates that these changes will reduce operating expenses by approximately $20 million annually.

Source: Rocket Fuel Press Release

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