RR Donnelley Develops and Deploys New ProteusJet

Posted by Joachim Bartels | May 8, 2012 | Digital Marketing, Marketing & Sales Information, Platforms / Workflow Tools, R.R.Donnelley, Uncategorized, United States | 0 |

R. R. Donnelley & Sons Company announced the development and installation of its new proprietary ProteusJet Multiweb platform, which has been installed in two of the company’s direct response production facilities. This next generation piezoelectric 4-color inkjet technology enables direct marketers to use sophisticated 100% customized content and messaging to precisely target consumers for improved ROI.

Increasingly sophisticated data analytics are available to identify direct marketing opportunities. This newest RR Donnelley digital print solution provides an efficient, accurate and compelling medium to allow direct marketers to use those analytics to speak to consumers in the most effective way, based on data-driven business rules.

Source: Whattheythink.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.