R. R. Donnelley & Sons Company announced the development and installation of its new proprietary ProteusJet Multiweb platform, which has been installed in two of the company’s direct response production facilities. This next generation piezoelectric 4-color inkjet technology enables direct marketers to use sophisticated 100% customized content and messaging to precisely target consumers for improved ROI.

Increasingly sophisticated data analytics are available to identify direct marketing opportunities. This newest RR Donnelley digital print solution provides an efficient, accurate and compelling medium to allow direct marketers to use those analytics to speak to consumers in the most effective way, based on data-driven business rules.

Source: Whattheythink.com