The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. Here’s a roundup of events to consider through the end of the year.
May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021
The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available. Additional conferences include the ABM Forum coming up July 8, Melbourne Forum November 18, and New Zealand Forum February 24, 2022.
June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021
B2B Marketing.net in running its second annual virtual conference in the US, with free limited-access passes available. Interesting speakers from Intel, CDW, Stirista and other leading B2B brands.
September 28-October 1, hybrid, Cleveland, Content Marketing World
THE place for all things content marketing, with experienced speakers like Nancy Harhut, Meryl Evans, Mark Schaefer, and, of course, the greats Joe Pulizzi and Robert Rose.
July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference
Hybrid, at the Marriott Desert Ridge resort, along with a virtual platform called Grip, that specializes in AI-driven matchmaking. Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader, and Jillian Ryan who covers B2B for eMarketer.
August 19-21, virtual, B2B Marketing Leaders Forum ASIA
Still in the planning stages at this point.
August 31-September 2, virtual, Gartner Marketing Symposium/Xpo
For marketing leaders and CMOs in mostly tech companies.
September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect
For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Organized by WB Research, who also produce B2B Online in July. Attendees must qualify to be invited, by filling out the Request an Invite form.
October 13-15, virtual, MarketingProfs B2B Forum
The high-energy, big-personality event of the B2B marketing world.
October 20-November 4, 3 days over 3 weeks, virtual, CONEX
B2B content marketing strategies. Produced by Uberflip. Free.
Lots of education and networking to look forward to!
About the Author: Ruth P. Stevens is a senior advisor for Consultants Collective. She consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth serves on the boards of directors of the HIMMS Media Group, and the Business Information Industry Association. We, at BIIA are proud to have access to her expertise.
She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ruth is a guest blogger at AdAge, HBR.org, and Target Marketing Magazine. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, Trade Show and Event Marketing, and co-author of the white paper series “B-to-B Database Marketing.” Ruth is a sought-after speaker and trainer, and has presented to audiences and business schools in Asia, Australia, and Latin America. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She studied marketing management at Harvard Business School, and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.
Source: Published on Biznology May 25th, 2021