Salesforce-SF30598LOGO-300x282Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to organize their campaigns.

Predictive Decisions includes three key improvements. The Collect Beacon feature allows companies to insert a line of java script into their Web sites or mobile applications to observe and track consumer behavior. It then relays the recorded information back into Salesforce, where the predictive intelligence engine automatically processes data about where customers clicked, what they searched for, and what items appealed to them most. The product integrates workflow and automation into the analytics page to help marketers target customers by making inferences based on user activity.

Predictive Decisions will be available in May and free to existing Salesforce customers. New customers can get the features in the Marketing Cloud Pro Edition.