Salesforce’s Intelligent Customer Success Platform to connect Dell Technologies’ sales, service, marketing and more

Salesforce Einstein artificial intelligence to make customer interactions smarter and more predictive

Salesforce (NYSE: CRM) and Dell Technologies (NYSE: DVMT) announced a strategic technology agreement. Extending the long-standing relationship between the two companies, Dell Technologies will expand the use of Salesforce’s market-leading sales, service, and marketing applications and CRM platform, which have been made smarter by Einstein artificial intelligence, to thousands of Dell Technologies employees worldwide, empowering them to deliver even greater customer success.

Salesforce will provide Dell Technologies a flexible platform to bring together sales, service, marketing and more, enabling a more unified customer experience. Dell Technologies customer contact centers worldwide will now have access to Service Cloud Einstein, integrating with the existing Sales Cloud footprint. In addition, the companies will use Dell Boomi’s leading cloud-native connection platform to rapidly move large volumes of data between the businesses.

Source: Salesforce Press Release